Digital Marketing: Micro and Macro Environment

Halo sahabat,

Ketemu lagi nih di tulisan aku yang selanjutnya, kalian udah baca kan sahabat tulisan aku sebelum ini yang membahas apa sih Digital Marketing itu? Nah ditulisan ku kali ini aku bakal lanjutin ya sahabat membahas tentang Digital Marketing.

Digital Marketing dibagi menjadi dua yaitu;

  • Micro
  • Macro.

Trus apasih perbedaan keduanya?

Micro di digital sendiri membahas mengenai semua tentang customer mulai dari B2B (Business to Business) dan B2C (Business to Customer). User Journey berpengaruh untuk membuat keputusan pembelian.

Nah ada beberapa teori mengenai Customer Journey :

Yang pertama AIDA Theory

AIDA adalah salah satu teori dasar yang banyak dipakai dalam dunia marketing sebagai tahapan yang harus diingat dalam proses penjualan sebuah produk atau jasa. Menurut model ini, alat promosi harus menarik perhatian, mendapatkan dan mendorong minat, membangkitkan keinginan, dan menghasilkan tindakan. Teori keputusan pembelian dalam model AIDA dijelaskan dalam empat tahap yaitu Attention, Interest, Desire, dan Action.

Selanjutnya ZMOT Theory

ZMOT adalah suatu hal yang baru di bidang teknologi internet dan juga sosial media. ZMOT ini digunakan konsumen lain untuk memberi suatu ulasan atau review terhadap barang atau jasa yang konsumen lainnya lagi butuhkan. Kerja dari ZMOT ini seperti testimoni yang diberikan konsumen yang sudah mencoba produk atau jasa suatu perusahaan. Testimoni ini selanjutnya akan digunakan konsumen yang ingin mencoba sebagai bahan pertimbangan dan pengambilan keputusan pemakaian. Oleh karena itu, zero moment of truth ini dinilai cukup membantu sebuah website perusahaan dalam memenangkan customer.

Sedangkan untuk Macro di digital berbicara mengenai technology force.

Apa sebenarkanya kaitan tegnologi pada digital marketing ? kaitannya karena semuanya terhubung dengan server, nah yuk kita masuk ke

Digital Marketing dapat berperan juga karena adanya Cookies. Cookies yang dimaksud disini adalah kumpulan data yang diterima komputer dari sebuah situs dan mengirimkan kembali ke situs yang dikunjungi. Dengan cookies, website bisa menyimpan rekam jejak dan aktivitas yang dilakukan pengunjung sehingga Anda bisa menelusuri laman-laman di sebuah website dengan lebih mudah.

Penggunaan Cookies adalah untuk :

  • Behavioral Targeting : Mengidentifikasi potensi customer berdasarkan perilakunya di internet.
  • Geo-Targeting : Kemampuan untuk menjangkau klien berdasarkan lokasi fisiknya.
  • Site Retargeting : Menampilkan iklan kepada pengunjung yang mengunjungi situs (website) anda.

Bagaimana Cookies bekerja

sekian dulu ya tulisan aku, semoga bisa menambah pengetahuan kita ya,, sampai jumpa di tulisan tulisan aku selanjutnya…. byebye~

Digital Marketing

Halo Sahabat

Di tulisan pertamaku, aku bakal bahas tentang “Digital Marketing

Semua orang pasti pernah mendengar kata “Digital Marketing“, Digital Marketing adalah suatu metode untuk memasarkan sebuah merek atau produk dengan menggunakan media pendukung dalam bentuk digital. Digital Marketing sendiri ternyata memiliki perjalanan yang panjang yaitu berawal pada tahun 1995. Di tahun 1955 pertama kali dibuat Banner Ad, kemudian berlanjut di tahun 1997 mulai muncul AIM (AOL Instan Messenger) yaitu program komputer pengiriman pesan secara instan.

Pada tahun 1998, Google mulai diluncurkan dan membuat Digital Marketing semakin berkembang. Kemudian tahun 2004 Facebook diluncurkan dan menyusul dengan diluncurkannya Youtube pada tahun 2005. Dengan diluncurkannya Facebook dan Youtube sangat membuat Digital Marketing menjadi semakin meluas. Sampai pada tahun 2012, TV pun sudah dirancang dengan menggunakan internet.

nah apa itu digital marketing ?
Digital Marketing Ialah suatu usaha untuk melakukan pemasaran sebuah brand atau produk melalui dunia digital atau internet, yang bertujuan untuk menjangkau konsumen maupun calon konsumen secara cepat dan tepat.

Didalam Digital Marketing ada istilah Consumer touch points, didalamnya juga ada 3 poin yaitu:

  • Own-media, digital properties dari brand brand itu sendiri
    Contohnya seperti, instagram, facebook, youtube, dan website.
  • Paid-media, pemasangan iklan iklan diberbagai media.
  • Earned-media, seperti review dari para influencer, komentar dari pemakai produk dan Bisa juga melalui mulut ke mulut,


Digital and Traditional

Digital Channel terdiri dari :

Youtube

Twitter

Instagram

Website

E-commerce

Traditional Channel terdiri dari :

televisi

Radio

Koran

mulut ke mulut

Apa si perbedaan dari Digital dan Traditional itu ?

Interaktivitas /engangement
Saluran digital menawarkan dua cara komunikasi, sedangkan saluran tradisional hanya menawarkan komunikasi satu arah

Channel options
Saluran digital menawarkan banyak pilihan sedangkan saluran tradisional menawarkan pilihan terbatas

Barriers to entry
Saluran digital mendemokrasikan periklanan sedangkan saluran tradisional membutuhkan biaya yang lebih besar.

Attribution
Saluran digital menawarkan atribusi di hampir semua tingkat sehingga memberikan informasi yang lebih kaya dan dampak yang terukur

Individualization
Melalui penargetan, saluran digital menawarkan iklan yang dipersonalisasi berdasarkan banyak faktor (minat, pembelian sebelumnya, perilaku, dll.)

Reach
Di sebagian besar pasar, saluran tradisional menawarkan basis pengguna yang lebih tinggi.

Tapi, jika dilihat berdasarkan investasi diiklan, TV masih yang berkuasa di Indonesia.

sekian dulu ya sahabat, tulisan dari aku tungguin terus ya tulisan tulisanku selanjutnyaaa byebye~

Introduce Yourself (Example Post)

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The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

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You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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